Cleveland Museum of Art quick to try new QR code ad format

Posted on 23 July 2010 | 1 Comment

The Cleveland Museum of Art is among the first to adopt them in Northeast Ohio as part of its marketing strategy.

The art museum chose to experiment with QR codes for the first time to become more attractive to those people who often are early adopters of technology and are willing to try new things, Mr. Brokaw said. The use of QR codes is one way to make the art museum more accessible and attractive to young audiences, he said.The campaign coincides with the reopening of 17 galleries at the art museum that had been closed for construction, Ms. Fink said.Though QR codes have been slow to catch on in the United States, their popularity is expected to rise now that 50 million Americans have smart phones, Mr. Brokaw said.

via Crain’s Cleveland Business: Art museum quick to try new ad format.

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