Foursquare as Museum Marketing Tool (1)

Posted on 14 May 2010 | 1 Comment

New comment (1) on “Good idea? As a museum you could use a new feature in Foursquare to engage your increasingly mobile visitors with foursquare “Specials,” (discounts and prizes you can offer your loyal visitors)”

We have had a Foursquare Mayor special at the Minnesota History Center for free admission for a year now but have had no one redeem it. Our heavy users usually have memberships so it probably was a bad offering. However, one cool use for Foursquare is posting locations of historic events and buildings now gone around Minneapolis and I had done a little pilot project on this. The Foursquare people were very interested on their end in this and a badge for “Historic Explorer” probably could have come out of it but alas, not much interest for Foursquare from folks here on our end (due to lack-o-grants, funding and time).
Posted on Linkedin by Joe Hoover (Interactive Marketing/Social Media at Minnesota Historical Society)

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