More tips for creating more interesting tweets for your Museum

Posted on 16 January 2010 | Comments Off

An initiative by Jim Richardson, Museum Marketing. Lets face it, some Museums don’t use Twitter for much more then broadcasting events listings, and press releases about upcoming exhibition, but to attract a good following on Twitter, you need to create content that people really want to read. Here are a few tips for creating more interesting tweets for your Museum:  by Jim Richardson:

1. Add pictures
2. Fact of the day
3. Link to your visitors video and pictures
4. Ask a question
5. Twitter as a historic figure
6. Talk about what is going on behind the scenes
7. Retweet
8. Talk to people

And here are a few more by Roger Busschots, Infofilm / Museum Media:

9. Create a Museum Channel on Youtube and tweet regularly about it
10. Present a nice monthly Twitter Tour with video back-up on youtube
11. Post Jobs and internships
12. Use handy or significant hashtags beginning with #, and don’t forget them in your tweets! See Ultimate Guide to Twitter Hashtags
13. ALMOST ALL YOUR MUSEUM TWEETS should contain a link to a blog or page with more info! Use a URL shortener! Tweets without links are frustrating in my view, I mostly skip them
14. If possible begin your museum tweet with a short CATAGORY keyword in capitals, for example: VIDEO, BOOK, NICE, NEW, PDF, AUDIO…. This has not the same function as your hashtaged word! See Ultimate Guide to Twitter Hashtags
15. Observe the timezones in the world if you tweet worldwide!
16. MULTILINGUAL In my opinion twitterring in more than one language is very acceptable: English, Spanish, French, Italian, Russian and Chinese are important languages in the museum world! Our tweets on museummedia are in English and Dutch, sometimes in French and few in Spanish, depending on the message.
17. USE A DESKTOP TOOL to tweet! Build your community in one central place with Seesmic Desktop for example. It integrates both Twitter and Facebook. This all-in-one tool makes it easy to reply to your friends and share text, links, photos and videos all in one screen.
18. EXTRA ACCOUNT! Open an extra account for your personal or intern communication! Your museum account is exclusively intended for your museum followers. Every single tweet must be evaluated and addressed solely to those faithful followers! Keep your personal tweets separated.

More tips will follow soon… please come back and Retweet! RT

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