Mobile promotions inspiration for museums?

Posted on 22 July 2009 | Comments Off

Targeted streaming video as content enhancer, contextualisation and marketing tool are probably the future for individual museum visitors. This is what Jeremy Copp has to say about viral marketing opportunities in the context of the film industry:

It is likely that most, if not all, cinema visitors have a mobile phone – a device so personal and trusted that it is kept at the user’s side for most of the day (and night) and rarely used by anyone other than the owner. The lucrative tween and teen demographics increasingly rely upon their mobile phones as a communication and socialising tool and typically exhibit the highest usage and acceptance of mobile applications and content. The “fourth screen” provided by handsets therefore offers a powerful channel for the promotion of film titles both before and after a consumer has visited the cinema. By delivering applications to the consumer’s phone, film studios and distributors can ensure that they provide visibility of their brand within the user’s device. This provides an icon or title always available on the phone screen with which potential filmgoers can interact whenever and wherever they are. No longer is promotion limited to the times when consumers are sat in the cinema or in front of the television. The scope for applications is huge – from title-specific themed interactions through to general “destination” experiences for film fans – delivering entertainment, content and information relating to the titles.

Read more at Content2Mobile.

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